Lagos, Nigeria – Flour Mills of Nigeria Plc (FMN), the nation’s leading food and agro-allied company, has officially relaunched the iconic Honeywell brand, unveiling a bold new identity, upgraded product quality, and refreshed packaging to meet evolving consumer needs.
The relaunch event, held in Lagos, marks a significant milestone for Honeywell, a brand synonymous with trust and quality across Nigerian households for decades. The revitalized brand now features enhanced product offerings in its core portfolio, including Noodles, Pasta (Macaroni and Spaghetti), Semolina, and Wheat – reinforcing its commitment to providing nutritious and affordable food solutions for families.
“This relaunch signifies a strategic transformation for Honeywell,” said Devlin Hainsworth, Managing Director of Food, FMN. “Over the past few years, we have consistently raised the quality of Honeywell Pasta and Noodles, ensuring that our Semolina and Whole Wheat products maintain industry-leading standards. By investing in wider distribution networks and engaging marketing campaigns, we are strengthening the brand’s accessibility and visibility. Honeywell is cherished by many Nigerians, and this rebranding is the next step in reinforcing that bond.”dated Honeywell Noodles and Pasta now boast improved quality, delivering what the company describes as “strands of happiness.” Honeywell’s Semolina and Wheat products, long known for their taste and reliability, will now be available in larger pack sizes, ensuring affordability and convenience for consumers across varying income brackets.
L-R: Ilyas Kazeem, Marketing Director, Flour Mills of Nigeria Plc; Foluke Makinde, Associate Director Pasta & Noodles, Flour Mills of Nigeria Plc; Devlin Hainsworth, MD Foods, Flour Mills of Nigeria Plc; Chiaka Eluchie, Category Manager Ballfoods, Flour Mills of Nigeria Plc; Ayokunle Iyiola, Category Manager Noodles, Flour Mills of Nigeria Plc at the Honeywell Relaunch media parley held recently in Lagos.
“Honeywell’s relaunch is more than just cosmetic – it represents a movement to bring joy to the daily lives of Nigerians,” added Ilyas Kazeem, Marketing Director at FMN. “With this renewed focus on quality and value, we are proud to reintroduce these beloved products to our consumers. Through vibrant marketing campaigns, in-store activations, and digital outreach, we are inviting Nigerians to rediscover Honeywell.”
The campaign features interactive consumer engagement initiatives, including online contests and live activations, designed to create excitement and foster deeper connections between the brand and its customers.
A Blend of Tradition and Innovation
The refreshed packaging reflects the vibrancy of Nigerian culture while staying true to the brand’s heritage. The improved products not only offer greater nutritional benefits but also align with FMN’s broader mission of “Feeding and Enriching Lives, Every Day.”
About Flour Mills of Nigeria Plc
Established in 1960 and listed on the Nigerian Stock Exchange since 1978, Flour Mills of Nigeria Plc is a diversified food and agro-allied conglomerate and the parent company behind the Golden Penny brand. FMN operates a robust farm-to-table model, integrating agricultural inputs, raw material sourcing, and state-of-the-art food processing to deliver quality products to Nigerian consumers.
With a strong focus on five core value chains – Grains, Sweeteners, Oils and Fats, Proteins, and Starches – FMN continues to play a pivotal role in enhancing food security and economic growth in Nigeria.
Rediscover Honeywell – the brand you trust, now better than ever.
Visit stores nationwide or follow Honeywell on social media to join the excitement. Engage with the relaunch using the hashtag #HoneywellReloaded.
